Does Franchising Blow Out the Glass Ceiling For Minorities?
Many minorities in the past have claimed that in the United States it’s very hard to get ahead if you are not white. It is my sincere belief that those days are gone forever, but I do realize that these issues exist in some small towns and still in some places in our great nation. In other words we are perfect, but we’ve come a long way. If you are a minority, or even if you are in the majority, but still considered a minority or potentially a disadvantaged business person, then may I suggest you look into franchising?
First of all, the franchisors are not allowed by law to make it difficult for a minority to buy their franchise. They have to treat all buyers equally regardless of religion, race, or age. Sometimes this can be quite a hardship on a new franchisor, as they assume incorrectly that their perfect franchise buyer would be profiled as such and such type of individual. Although, as franchisors grow bigger they realize that they actually do better the more diversity they have. In essence it seems to work out okay in the end regardless of the regulation.
As far as I am concerned, I believe that franchising completely blows out the glass ceiling for Minorities. In fact, most franchisors are now offering special programs to recruit more minorities, because they tend to do better in business. In other words, now instead of profiling against a certain minority, they are targeting minorities as their future top team players. Perhaps one of the greatest franchisors of all time was Bob Rosenberg started Dunkin’ Donuts. Most of his first franchisees were minorities, while competing companies tried to shy away from this demographic.
Indeed, I believe it was he who proved them all wrong, and succeeded in his franchise business as one of the top 10 franchises ever created in the history of the world. Perhaps, everyone should take a deep breath and stop and think about that and congratulate the pioneers like Dunkin’ Donuts and others who have totally demolished the glass ceiling for Minorities in business. Way to go!
Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes that franchising will change the world, but we must get out of the way and let this method transcend our civilization and the world.